Try on all 100 shades of Vice Lipstick—Urban Decay’s BIGGEST lipstick launch EVER. With such a massive lineup, where do you even start? The Vice Lipstick app for iPhone will help you choose your gateway shades. Use the live mirror to try on every shade you’re into—and experiment with the ones that’ll break you out of your comfort zone. The bonus? This virtual experience lets you quickly test out tons of shades without having to apply, remove and reapply over and over.
Urban Decay Cosmetics (a L’Oréal Luxe brand) worked with Oven Bits to develop an app to help them launch their Vice Lipstick line – their largest lipstick product launch ever. This app would not only be a product showcase, but provide a “virtual try on” feature so users could explore and try on all 100 shades through their iPhone.
As Technical Lead on the project, John had a hand in all areas of the product’s development: estimation, design, architecture, project management, customer relationship, and of course coding. John architected and wrote most of the iOS code (the “try on” module was developed by ModiFace), and helped launch the app with the rollout of the Vice Lipstick product line worldwide.
Here’s a video, produced by Urban Decay, where Amanda gives you the rundown on the brand new Vice Lipstick app.