In the long run, to be the cheapest is a refuge for people who don’t have the flair to design something worth paying for, who don’t have the guts to point to their product or their service and say, “this isn’t the cheapest, but it’s worth it.”
The mobile app market is tough. When Apple set that $0.99 price tag, everyone hovered around it. It became the differentiator for apps… and a race to the bottom. It also created a skewed sense of value, with people debating if a $1.99 app is too expensive, while they sip on their $8 cup of crappy coffee.
While I understand the market I must work in, I also understand that you get what you pay for… and sometimes, it’s worth it to pay a little extra.